Product Manager Footwear Dynafit

Tasks & responsibilities

Product Management (70%)

• Develop seasonal product line/matrix following the brands strategic briefing
• Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)
• Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmark
• Analyze and interpret sales data through feedback and information collected on field
• Understand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reports
• Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups
• Debrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product brief
• Be the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timings
• Translation of (technical) Product USP’s into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database.
• Present product strategy and explain product features during sales meetings and other internal meetings to increase product know how
• Market visits for presentation, relationship building with key stakeholders and trend/market research
• Assist in meetings with key accounts and strategic dealers
• Define and achieve contribution targets by monitoring cost of products
• Work with the Development and Testing department to optimize process and outcome of lab- and field tests
• Organize and manage focus groups and test teams for field tests
• Align on a regular base with other product groups following Dynafit’s ONE SYSTEM strategy  

Project Management (30%)

• Schedule and control in collaboration with the Product Division the Product Development Process and update the Product Management Tools
• Set up the product development calendar and respective meetings in collaboration with the Product Division
• Keep track of ongoing development with R&D and Design team to respect time gates
• Work with the Product Division to guarantee delivery deadlines of Sample Set and new products according to market launch plans
• Prepare, edit and hold product presentations based on Design, R&D and innovation proposals
• Create and update seasonal product line list
• Act as link between Product Division, Marketing and Sales to keep all product related information up to date
• Create and update product related workbook content and maintain up to date
• Examine, report and track success and failure with Product Divison

Profile

• Degree in Economics/Marketing/Communication or Industrial/Product Design or Engineering
• Passionate about Trailrunning
• 3+ years of experience in a similar role, preferably in the sporting goods sector
• Knowledge of MS Office (Word, Excel, PowerPoint)
• Very good English skills and Italian Skills, German is a plus
• Organizational skills and experience in time and project management
• Travel required: 30%  

Workplace: 

Brands of Oberalp-Group