Deine Aufgaben:
- Entwicklung und Implementierung neuer Produkte und Relaunches
- Management bestehender Produktkategorien
- Management der zugehörigen Prozesse und Dokumentationen
- Überwachung der Leistung der zugewiesenen Produkte und Umsetzung von eventuellen Korrekturmaßnahmen
- Zusammenarbeit mit internen R&D-, SCM-, Vertriebs- und Marketing-Teams
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Your responsibilities:
- Develop and implement new product categories, ensuring innovative and market-leading offerings.
- Manage product administration, including new launch forms and artwork approvals, to ensure smooth product rollouts.
- Monitor product performance, analyze data, and implement corrective actions to optimize results.
- Conduct market and consumer insights, as well as product tests, to inform product development and strategy.
- Support the development and growth of a new brand, collaborating closely with internal and external teams.
- Collaborate with R&D, production, communication, suppliers, and marketing teams to ensure cohesive product development and marketing efforts.
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HERAUSFORDERUNGEN:
- Kreatives Kampagnenmanagement: Entwickle und realisiere innovative Kampagnen in unserer ADDITIVE+ APPS Software. Von der Konzeption bis zur laufenden Betreuung und Budgetverwaltung behältst du den Überblick
- Dynamische Content-Pflege: Sei verantwortlich für die Einpflege und regelmäßige Aktualisierung verschiedener Inhalte in unseren Apps – sei es Texte, Bilder, Videos oder Links
- Optimierungsideen: Bringe deine kreativen Ideen ein, von der Anpassung von Texten und Bildern bis hin zur Optimierung von Buttons und Farben – dein Ziel ist es, die Konversionsrate zu maximieren
- Reporting und Analyse: erstelle aussagekräftige Reports und trage mit deiner Analyse dazu bei, den Erfolg der Kampagnen weiter wachsen zu lassen
- Aktiver Austausch und Kommunikation: Stehe in engem Kontakt mit der Abteilung Software und teile Problembeschreibungen sowie Kundenwünsche für neue Features oder Einstellungen in unseren Apps
- Innovative Trends und Forschung: Bleibe stets auf dem neuesten Stand der Advertising-Trends und erforsche neue relevante Web-Kanäle. Deine Innovationsbereitschaft ermöglicht es uns, stets einen Schritt voraus zu sein
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DEINE AUFGABEN
- Verantwortung einer Warengruppe und deren Einkaufskonditionen
- Führen von internationalen Einkaufsverhandlungen
- Pflege internationaler Lieferantenbeziehungen mit Einfluss auf Qualität, Verpackung und Warenflüsse
- Identifizieren von Markttrends und Innovationen innerhalb der Warengruppe
- Optimierung der Beschaffungsprozesse
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- Entwicklung neuer Produkte unter Berücksichtigung der Anforderungen und nach einer Kosten-/Ertragslogik
- Überwachung der Eignung (Strategie, Markt, Betriebsabläufe, Vorschriften) der Produktpalette, auch in Bezug auf Bedingungen und Formulare/Verträge
- Überwachung der Produkte im Katalog, wobei sowohl der externe Kontext (Benchmarking) als auch ihre relative Übereinstimmung mit der Zielgruppe zu bewerten sind
- Zusammenarbeit mit den anderen Abteilungen und Einheiten der Direktion, Unterstützung des Vertriebsnetzes sowie Verwaltung der Beziehungen zu unseren Partnern
- Erstellung und Verwaltung der Dokumentation über die in ihren Zuständigkeitsbereich fallenden Produkte und Prozesse
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Le attività:
- Sviluppare nuovi prodotti tenendo conto dei requisiti e seguendo una logica costi/ricavi
- Presidiare l'adeguatezza (strategia, mercato, operatività, normativa) della gamma dei prodotti, anche in termini di condizioni e modulistica/contrattualistica
- Monitorare i prodotti a catalogo, valutando sia il contesto esterno (benchmarking) che la relativa rispondenza rispetto al target a cui sono destinati
- Collaborare con i Servizi/Unità di Direzione e dare supporto alla Rete di Vendita nonché presidiare e gestire i rapporti con i fornitori terzi
- Redigere e gestire la documentazione sui prodotti e processi di competenza
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Mansioni:
- Sviluppare idee di prodotto basate sull’osservazione del mercato e sul feedback dei clienti e dei collaboratori;
- Raccogliere, discutere e definire i requisiti insieme ai nostri tecnici ed al reparto commerciale;
- Pianificare ed organizzare il lancio del prodotto in collaborazione con il reparto commerciale;
- Supportare il reparto commerciale ed il marketing fornendo documentazione e dimostrazioni di base;
- Monitorare il prodotto e formulare suggerimenti per il suo miglioramento;
- Aggiornare i contenuti e tenere aggiornati gli utenti ed i collaboratori sulle innovazioni.
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DEINE AUFGABEN
- Verantwortung einer Warengruppe und deren Einkaufskonditionen
- Führen von internationalen Einkaufsverhandlungen
- Lieferprozessplanungen
- Pflege internationaler Lieferantenbeziehungen mit Einfluss auf Qualität, Verpackung und Warenflüsse
- Direkter Kontakt mit unseren Kunden
- Identifizieren von Markttrends und Innovationen innerhalb der Warengruppe
- Optimierung der Beschaffungsprozesse
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DEINE AUFGABEN
- Verantwortung einer Warengruppe und deren Einkaufskonditionen
- Führen von internationalen Einkaufsverhandlungen
- Pflege internationaler Lieferantenbeziehungen mit Einfluss auf Qualität, Verpackung und Warenflüsse
- Identifizieren von Markttrends und Innovationen innerhalb der Warengruppe
- Optimierung der Beschaffungsprozesse
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Key Responsibilities
- Brand Strategy: Develop and implement comprehensive brand strategies and continuously adapt the positioning to drive growth, increase market share, and enhance brand equity.
- Product Management: Identify and drive opportunities through analysis of trends, consumer behavior, and competitor activities. Oversee product management across all categories, ensuring alignment with market trends, effective pricing, and profitability.
- Product Design: Ensure a clear design strategy for creating sustainable, progressive, and iconic products in all Salewa-relevant categories to make the brand relevant for future generations.
- Marketing Leadership: Formulate and execute marketing strategies that align with the brand’s vision and business goals. Ensure the creation of relevant Brand content, campaigns, and communication tools, manage the overall marketing budget and guarantee consistent brand messaging across all channels and in international markets. Work with regional teams to adapt strategies to local needs.
- Team Leadership: Build and manage a high-performing team in marketing, design, and product management. Establish performance metrics and lead cross-functional teams to achieve business objectives. Work closely with the CEO and senior leadership team (Sales, Operations, Finance, etc.) to align brand and marketing strategies with Oberalp's business goals.
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Quali sono i tuoi compiti:
- Pianificazione e realizzazione di progetti, implementazione di misure nell'ambito di strategie pluriennali legate al settore del turismo
- Supporto ai project manager nell'attuazione di progetti e programmi esistenti
- Collaborazione allo sviluppo, alla pianificazione e al controllo dei progetti
- Preparazione e follow-up delle riunioni di lavoro
- Supporto alla direzione della divisione nei compiti di coordinamento dei progetti
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Vollzeit | befristet | Praktikum
Tasks & responsibilities
- Support the team in all product management-related tasks such as range planning, analysis of sales data, benchmarking and working on trends analysis
- Assist in the product creation process within a cross-functional team (development, design, costing)
- Support and help to create sell-in tools
- Help to coordinate samples, sample shootings, and prepare all product-relevant data for catalog & webpage
- Help to prepare and support internal and external meetings
- Support in administrative tasks
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Vollzeit | befristet | Praktikum
Tasks & responsibilities
- Support the Product Management Team in all product management related tasks such as range planning, analysis of sales data, benchmarking and working on trends analysis
- Assist in the product creation process within a cross functional team (development, design, costing)
- Support and help to create sell in tools
- Help to coordinate samples, sample shootings and prepare all product relevant data for catalogue & webpage
- Help to prepare and support internal and external meetings
- Support in administrative tasks
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Tra i requisiti richiesti, si sottolineano:
- Laurea in Scienze e Tecnologie Alimentari o titoli equivalenti
- Precedente esperienza lavorativa all'interno dell'area R&D e/o Qualità di aziende del settore alimentare
- Attitudine al lavoro in team
- Flessibilità, pensiero analitico
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YOUR RESPONSIBILITIES
- Develop and implement robust quality strategies, establishing standards, policies and procedures to improve overall quality
- Initiate and monitor quality controls, processes and procedures, emphasising continuous improvement through audits, inspections and tests
- Spearhead the implementation of an error-preventing organisational structure (APQP) to drive continuous improvement
- Foster close collaboration with cross-functional departments, including Product Development, Manufacturing, Procurement and Service, to ensure strict adherence to quality standards and effective resolution of quality issues
- Manage and develop teams of experienced quality professionals by providing training, coaching and professional development opportunities
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LE TUE MANSIONI
- Definizione dei profili di missione a livello di sistema, partendo dall'analisi dei dati sul campo e dei requisiti tecnici, e derivazione dei profili sia per i sotto sistemi che per i componenti
- Simulazione e calcolo della durata di vita dei componenti chiave in base al profilo di missione
- Ideazione di strategie di test che tengano conto del tempo e delle risorse disponibili
- Definizione di un piano di validazione e verifica del sistema con focus sulla resistenza, affidabilità e compatibilità ambientale in base ai profili di missione
- Identificazione dei sottocomponenti che limitano la vita del sistema e definizione di test di validazione a livello di sotto sistema
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LE TUE MANSIONI
- Design, simulazione e documentazione di modelli per sistemi elettronici di potenza con l'utilizzo di Matlab, Simulink, PLECS
- Progettazione di algoritmi di controllo (PEC, DCDC, analisi del sistema nel dominio di frequenza, ottimizzazione del comportamento di sistema, ad es. THDi)
- Generazione automatica del codice, integrazione del codice, automazione ed esecuzione dei test di moduli
- Esecuzione di test con sistemi di prototipazione rapida
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Deine Aufgaben:
- Statische Berechnungen für Wohn- und Gewerbebauten werden von dir gefertigt
- Du entwickelst konstruktive Lösungskonzepte unter Beachtung technischer, wirtschaftlicher und ökologischer Aspekte
- In der Angebots- und Realisierungsphase berätst und unterstützt du den Vertrieb
- Die Konstrukteure des technischen Büros werden im Fachbereich Statik von dir betreut
- Du erstellst prüffähige Unterlagen und pflegst die technischen Produktionsunterlagen
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HERAUSFORDERUNGEN:
- Projektmanagement hinsichtlich Implementierung der ADDITIVE+ APPS bei Neukunden
- Beratung des Kunden in Bezug auf Fragestellungen zu Online-Marketing und Software-Themen
- Abhaltung von Workshops und Tutorials für unsere Web-Apps
- Ausbau der bestehenden Kundenbindungen (Cross- und Upselling)
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HERAUSFORDERUNGEN:
- Entwicklung von komplexen Design-Systemen in Bezug auf unsere ADDITIVE+ APPS
- Entwerfen von Konzepten, Wireframes, User Flow Charts und Prototypen
- Gestalten und Publizieren von hochqualitativen Benutzeroberflächen und Produktverbesserungen
- Aktives Mitwirken bei allgemeinen Strategien und bei der Entscheidungsfindung in puncto Produktentwicklung
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Tasks & Responsibilities
- Campaign Management:
- Plan and develop seasonal marketing campaigns following the overall brand strategy
- Execution and operative responsibility for international marketing campaigns
- Planning and coordinating of national marketing activities in main and emerging markets in cooperation with local colleagues and in alignment with the international brand objectives
- Monitor and analyze the campaign performance and optimize strategies to maximize effectiveness
- Product Marketing:
- Create compelling product messaging and positioning for Wild Country's climbing gear and equipment
- Develop marketing materials, including workbooks, lookbooks, and digital assets
- Work closely with the product development team to understand product features and benefits
- Social Media Management & Athletes Management:
- Oversee Wild Country's social media channels, including content creation, posting schedules, and community engagement
- Develop innovative strategies to grow our social media following and increase brand awareness
- Manage relationships with sponsored athletes and ambassadors
- Collaborate with athletes to create engaging content and storytelling opportunities
- Communication & PR:
- Serve as the primary point of contact for media inquiries and press relations.
- Develop and distribute press releases and other PR materials.
- Cultivate relationships with key media, influencers, and industry stakeholders.
- International Business Support:
- Support online business initiatives, including e-commerce marketing and digital advertising.
- Work closely with the international sales teams to develop trade marketing activities and support materials for international wholesale partners.
- Collaborate with our retail partners to execute co-marketing initiatives and promotions.
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YOUR TASKS
- Collaborate in the elaboration of the digital sales channels strategy by checking sales/volumes objectives, defining and optimizing product assortment and breaking down the price strategy per channel
- Execute digital and promotional plan on own B2C and B2B store
- Identify sales figures and potential optimizations potential across the digital channels, keeping also track of costs and further sales opportunities in the short / medium term
- KPIs analysis of sales, products and promotions (ROI, conversion rate, average order value, number of orders, turnover...)
- Close collaboration with the Digital Marketing and Performance Marketing areas, in order to support the digital activities and keeping them aligned with digital marketing plan
- Ensuring the stores’ compliance with legal, health and safety regulations departments (best before, packing data, nutritional information)
- Maximizing the Loacker UI/UX experience monitoring actual and incoming channel-specific needs
- Support our consumer service by highlighting new automated flows and providing proper level of information needed to solve E-com issues
- Act as primary interface for logistics department and third party services and monitor inventory levels and implement corrective measures where needed
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Mansioni:
- Supporterai il reparto vendite nella realizzazione di progetti in ambito infrastruttura, cloud e/o networking
- Analizzerai le richieste, valuterai e proporrai ai clienti la soluzione più idonea
- Ti relazionerai con i clienti, con le strutture tecniche dell’azienda e con i vendor
- Realizzerai documenti, instaurerai relazioni e creerai presentazioni presales per i clienti
- Promuoverai i servizi gestiti associati ai progetti infrastrutturali proposti
- Avrai una stretta collaborazione con il reparto Sales e Product Manager per lo sviluppo di nuovi servizi e prodotti.
- Supporterai in modo efficace l’area di competenza tenendoti sempre aggiornato
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