Le tue responsabilità - Il tuo contributo:
- Curare il ciclo di vita del prodotto
- Curare i processi e tempistiche legati al prodotto
- Creare e gestire le anagrafiche articoli, compreso il pricing
- Predisporre la reportistica sull’andamento dei prodotti
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PANORAMA DIFFUSION GMBH
Vollzeit
Das wünschen wir uns von dir:
- Zweisprachigkeit
- kaufmännische Ausbildung erwünscht
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Attivitá e responsabilità
- Sviluppa e implementa i piani strategici aziendali ed è responsabile della crescita programmata e della profittabilità dell’area assegnata
- Sviluppa una relazione di fiducia con il suo portafoglio clienti
- Approfondisce e cura le esigenze e le richieste dei clienti assegnati
- Assicura un alto livello di qualità nella gestione del cliente attraverso visite periodiche e programmate al fine di raggiungere i target sales definiti
- Supporta il Sales Management nella definizione dei piani strategici e nella preparazione dei go-to-market tools
- Approfondisce e studia i clienti più strategici, al fine di individuare trend di crescita e potenziali di sviluppo sul consumatore finale
- Valorizza i contenuti e i valori di brand da un punto di vista commerciale
- Partecipa all’implementazione della strategia di brand building/positioning e supporta il marketing team
- Controlla l’esecuzione delle attività di trade marketing all’interno degli store di sua competenza
- Crea e sviluppa nuove opportunità di business attraverso l’allargamento dell’offerta delle categorie gestite sui clienti già acquisiti e ricerca di nuove partnership da attivare
- Analizza i dati di sell in/out con approccio di category management
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Key Responsibilities
- Brand Strategy: Develop and implement comprehensive brand strategies and continuously adapt the positioning to drive growth, increase market share, and enhance brand equity.
- Product Management: Identify and drive opportunities through analysis of trends, consumer behavior, and competitor activities. Oversee product management across all categories, ensuring alignment with market trends, effective pricing, and profitability.
- Product Design: Ensure a clear design strategy for creating sustainable, progressive, and iconic products in all Salewa-relevant categories to make the brand relevant for future generations.
- Marketing Leadership: Formulate and execute marketing strategies that align with the brand’s vision and business goals. Ensure the creation of relevant Brand content, campaigns, and communication tools, manage the overall marketing budget and guarantee consistent brand messaging across all channels and in international markets. Work with regional teams to adapt strategies to local needs.
- Team Leadership: Build and manage a high-performing team in marketing, design, and product management. Establish performance metrics and lead cross-functional teams to achieve business objectives. Work closely with the CEO and senior leadership team (Sales, Operations, Finance, etc.) to align brand and marketing strategies with Oberalp's business goals.
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Mansioni:
- Studierai il portfolio dei prodotti ed il relativo licensing dei brand assegnati, tenendo aggiornati vari reparti aziendali sulle novità, promozioni ed aggiornamenti listini degli stessi.
- Analizzerai i Partner Program dei brand assegnati al fine di segnalare e gestire le opportunità di vendita più significative utilizzando i Partner Portal e i processi di Deal Registration così da ottenere un vantaggio competitivo
- Sarai punto di riferimento per i tuoi brand per programmare le varie attività e aggiornarli costantemente sullo stato delle trattative più importanti
- Avrai l’opportunità di partecipare a convention, webinar o eventi al fine di essere sempre aggiornato sulle tecnologie dei differenti brand e sul mercato IT
- Gestirai il flusso operativo delle richieste di trattative segnalate dalla forza commerciale attraverso il nostro gestionale ed un registro dedicato
- Entrerai in contatto con vari reparti aziendali al fine di supportarli in differenti attività
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Il tuo inizio con noi:
- Diploma di maturità nel campo dell'economia
- Impegno e volontà di apprendimento
- Capacità di lavorare in team e spiccate doti comunicative.
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Dein Einstieg bei uns:
- Erfolgreicher Maturaabschluss im wirtschaftlichen Bereich
- Engagement und Lernbereitschaft
- Teamfähigkeit und Kommunikationsstärke
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Ihre Aufgaben - Ihr Beitrag
- Betreuung des Produktlebenszyklus
- Verwaltung der produktbezogenen Prozesse und Zeitpläne
- Erstellen und Verwalten von Artikelstammdaten, einschließlich Preisgestaltung
- Erstellen von Berichten zur Entwicklung der Produkte
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Das sind deine Aufgaben
- Unterstützung der Social Media Redaktion in Bezug auf die Kommunikation der Südtirol-Marke
- Selbstständige Recherche von Inhalten für Posts
- Conversation- und Community-Management
- Unterstützung bei der Erstellung von Reportings und Analysen
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TASKS & RESPONSIBILITIES
- Planning, execution, and reporting of all trade- and consumer events in Italy (local trade fairs, trail running, ski mountaineering, hiking, and climbing events)
- Creating a communication plan around all major events together with organizers and the international brand teams
- Handling the local athlete team and cooperations, relationship management, and product support
- Development of a media plan, implementation of PR strategy with local media partners, and product seeding
- Leading an annual action plan with all relevant events & milestones
- Implementation of the international marketing and brand strategy through regular exchange
- Coordination of external and internal stakeholders
- Monitoring and reporting of the marketing budgets
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Your responsibilities:
- Develop and implement new product categories, ensuring innovative and market-leading offerings.
- Manage product administration, including new launch forms and artwork approvals, to ensure smooth product rollouts.
- Monitor product performance, analyze data, and implement corrective actions to optimize results.
- Conduct market and consumer insights, as well as product tests, to inform product development and strategy.
- Support the development and growth of a new brand, collaborating closely with internal and external teams.
- Collaborate with R&D, production, communication, suppliers, and marketing teams to ensure cohesive product development and marketing efforts.
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Vollzeit | befristet | Praktikum
Tasks & responsibilities
- Support the Product Management Team in all product management related tasks such as range planning, analysis of sales data, benchmarking and working on trends analysis
- Assist in the product creation process within a cross functional team (development, design, costing)
- Support and help to create sell in tools
- Help to coordinate samples, sample shootings and prepare all product relevant data for catalogue & webpage
- Help to prepare and support internal and external meetings
- Support in administrative tasks
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YOUR TASKS
- Deploying the global Digital Commerce & Merchandising roadmap, developing best practices and guidelines for local markets for successful end-to-end into market execution
- Support local market successful execution by implementing best practice and guidelines (e.g. sales & merchandising plan,business review,budget/forecast/KPIs,JBPs,etc)
- Actively assist local markets in achieving business objectives in e-commercechannels (marketplace, omni-retailer, own store, quick commerce, social commerce)
- Collaborate with global teams to ensure maximum support for local/market teams to enhance local channel management and execution. Maximum exploitation of the digital sales tools and platforms (e.g. own e-commerce, syndication, …) and the respective functionalities/features to guarantee ROI and adoption
- Project management of initiatives implementation to evolve existing digital commerce and Merchandising activities
- Operatively setup and drive global channel management (e.g. Alibaba.com) as well as assist on accountsmanagement(ecommerce platforms and marketplaces)
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YOUR TASKS
- Deploying the global Digital Commerce & Merchandizing growth strategy and roadmap, developing best practices and guidelines for local markets for successful end-to-end into market execution
- Ensuring that guidelines are cascaded and being followed & executed by local markets (e.g. sales and merchandizing plan, business review, P&L/budget/forecast/KPIs, selling levers, JBPs, etc.)
- Securing commercial success & business objective achievement in digital channels (marketplaces, omni-retailer, own store, quick commerce, social commerce) in various business models
- Delivering evolutional and operational consultancy in the sales and merchandizing area to local teams as well as identification of weaknesses and enablement of growth & evolution improvements
- Collaboration with internal global teams, to drive progression in the organization, and local/market teams to empower local channel management and execution
- Maximum exploitation of the digital sales tools and platforms (e.g. own e-commerce, syndication, …) and the respective functionalities/features to guarantee ROI and adoption
- Project management of initiatives implementation to evolve existing digital commerce and merchandizing activities
Operatively setup and drive global channel management (e.g. Alibaba.com) - Support on ecommerce platforms and marketplaces accounts (e.g Seller Central, Vendor Central, …)
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Vollzeit | befristet | Praktikum
I TUOI COMPITI
- Supporto all’elaborazione di contenuti e campagne centenario
- Supporto all’esecuzione di contenuti aggiornati sui canali digitali (nuovi pack, nuovi materiali, nuovi asset digitali)
- Supporto all’adeguamento di contenuti audio/video per i marketplace
- Supporto all’elaborazione di strategie di engagement per il nostro shop online
- Supporto alle campagne con partner esterni su B2C e B2B
- Supporto alle attività di Brand Management online
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Le tue mansioni sono
- Supporto alla redazione nella comunicazione del marchio Südtirol / Alto Adige
- Ricerca autonoma di contenuti per eventuali post
- Conversation e Community Management
- Supporto nell’elaborazione di report e analisi
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OTHER IMPORTANT RESPONSIBILITIES ARE
- Develop and implement trade marketing strategies to improve brand visibility and velocity in the main distribution channels:
- Conduct market analysis & research to monitor shopper trends and adapt strategies accordingly
- Build and deliver effective trade-storytelling, supporting the local sales teams in the negotiation and implementation phase
- Collaborate with marketing & sales team to identify opportunities at the point of sale and implement targeted solutions, from equity-driven activations to tactical actions
- Create and manage effective promotional programs to stimulate sales and customer loyalty
- Oversee shopper marketing activities, including designing engaging shopping experiences and managing partnerships with retailers
- Install category management knowledge and act as sparring partner for the international key distribution dealers
- Analyze and improve the profitability of the main channels and customers
- Monitor the effectiveness and efficiency of the owned retail business (brick&mortar + digital), promoting its progressive sustainable expansion (roll-out)
- Coordinate and streamline the main commercial processes (i.e. international pricing) and related governance
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Dafür brauchen wir Dich:
- Entwicklung und Umsetzung einer ganzheitlichen Marketingstrategie zur Steigerung der Markenbekanntheit von Sarner Holz
- Planung, Koordination, Durchführung und Analyse von Marketing-Kampagnen in verschiedenen Kanälen sowie Erstellung von Marketing-Content inkl. Text, Bild & Video
- Pflege und Ausbau der Social-Media-Präsenz sowie sämtlicher Online-Marketing-Maßnahmen
- Unterstützung des Vertriebs durch zielgerichtete Marketingmaßnahmen und Materialien
- Durchführung von Markt- und Wettbewerbsanalysen zur Identifikation neuer Geschäftspotenziale
- Erstellung von Reports und Analysen zur Erfolgskontrolle und strategischen Weiterentwicklung der Marketingaktivitäten
- Enge Zusammenarbeit mit dem COO und Kollaboration mit internen Teams und externen Partnern, um gemeinsame Marketingziele zu erreichen
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